The State of Legal Marijuana Markets 3rd Edition Team

PATRICK REA, Executive Editor

Patrick Rea is the CEO and Managing Director of CanopyBoulder, a seed-stage, mentorship driven business accelerator for the cannabis industry.  He is also a founding partner in MISO Capital.  

In the last 15 years, Patrick has developed a reputation as a self-care industry expert and analyst who has helped hundreds of entrepreneurs build profitable and fast-growing businesses.  Patrick successfully has led numerous investment banking, strategic consulting, venture capital, publishing, event management, digital media and ecommerce businesses.  

Patrick sits on the selection committee for ArcView Investor Forum and is a frequent speaker at wellness and cannabis industry events.  He graduated with degrees from Brown University, and resides in Boulder, Colorado with his wife and two daughters.

Patrick’s background includes 8-years as Publisher & Editorial Director of Nutrition Business Journal, the "journal of record" for the nutrition industry.   In this role, Patrick led a team of editors and researchers in their effort to provide an unbiased perspective on the nutrition industry for its CEO, investor, consultant and thought leader subscribers.  NBJ published a monthly journal, market research reports, webinars and proprietary data on this privately held industry.  While at NBJ, Patrick also was the Chairman the NBJ Summit, an executive retreat for 400 CEOs in the nutrition industry.

CARLA OYLEN, Deputy Editor

Carla Ooyen is a market researcher who enjoys tying an industry’s story to its data. Carla spent six years honing her market research skills with Nutrition Business Journal and New Hope Natural Media researching trends in the nutrition industry and building the company’s nascent custom research business. Carla has worked with suppliers, manufacturers, retailers, investors, and everyone else involved in the value chain to determine market potentials and future strategy.

Carla holds an MBA from the University of Colorado’s Leeds School of Business. Before becoming a market researcher, she still brought numbers to their knees as an architectural engineer. Carla lives in the high country mountains of Colorado with her husband and feeds her creative side by being an artist member of the Steamboat Center for Visual Arts.

KRIS LOTLIKAR, Lead Researcher


Kris Lotlikar has been the leader research on all three market reports.  He hires and leads a team of experienced researchers to compile the market data and develop the market size estimates and projections.  Kris is also the creator and host the popular business and politics podcast, Marijuana Today.  Kris has over a decade of experience following marijuana policy and reforms since co-founding and serving as the first executive director of Students for Sensible Drug Policy in 1998.  Since then Kris has been a successful entrepreneur and consultant.  Kris is founder and President of Renewable Choice Energy, one of the leading renewable energy providers in the country with over 50 Fortune 500 clients.  He brings years of experience operating in newly emerging and fast growing markets in the U.S. and is a prominent proponent of sustainable and mission-driven businesses.

TROY DAYTON, Publisher


The CEO of The ArcView Group, which is responsible for a number of cannabis industry innovations including the ArcView Investor Network, and Cannasure Insurance Services. Troy was formerly the Marijuana Policy Project's top fundraiser and lead liaison to the legal cannabis industry. The dues paying members of MPP elected Troy to the board with more than 75% of the vote in a 3-way race. He co-founded Students for Sensible Drug Policy (now on over 200 campuses), and helped launch and serve as the first sales director at Renewable Choice Energy (recently named the #1 green power provider by the EPA).  He is a founding board member of the National Cannabis Industry Association. 

STEVE BERG, Contributing Editor


Steve Berg, was the editor for ArcView Market Research's 2nd Edition of The State of Legal Marijuana Markets and is now the CFO at O.pen Vape, a sector-leading cannabis infused product leader.  He is also a partner in Open Capital Partners, an investment firm focused on providing loans to licensed cannabis facilities.    Steve was instrumental in the creation and development of the ArcView Investor Network, a coalition of investors in the legal cannabis industry. Formerly a Managing Director at Wells Fargo Bank's capital markets group, Steve also worked at UBS and Banque Paribas in New York.   Steve has an MBA from New York University as well as a B.S. in Finance from San Francisco State University.

KRIS KRANE, Contributing Editor

Having co-founded 4Front Advisors in 2011, Kris Krane serves as the Managing Partner of 4Front Advisors and President of 4Front Ventures. Prior to forming 4Front, Kris served as Director of Client Services for CannBe, which was a pioneer in developing best practices within the marijuana industry. At CannBe, Kris, along with a few other on the 4Front Advisors team, worked with many of the top licensed dispensary operators in Northern California. Kris has dedicated his career to reforming the nation’s failed and misguided drug policies, having served as associate director of NORML from 2000-2005 and executive director of Students for Sensible Drug Policy from 2006-2009. Kris earned a BA degree in political science from American University in 2000.

Kris currently serves on the national board of directors for the National Cannabis Industry Association (NCIA), Common Sense for Drug Policy and Marijuana Majority, as well as the national advisory council for Students for Sensible Drug Policy and the Council for Responsible Cannabis Regulation.

ANDREW LIVINGSTON, Associate Researcher

Andrew Livingston serves as a policy analyst for Vicente Sederberg and a researcher for ArcView Group where he does policy and market research for cannabis businesses. He first worked alongside Vicente Sederberg in 2012 during the Amendment 64 campaign in Colorado. Andrew started in drug policy while at Colgate University and founded a chapter of Students for Sensible Drug Policy in 2009. During this time he focused his academic studies on the economics of illegal markets and the harms they create for societies around the world. In October of 2013, Andrew was appointed by the Colorado Department of Revenue to a panel determining interim production caps for the new marijuana industry.